In a world that has been at a standstill for almost a year, international travel has become an impossible mission, but thanks to Van M, travel through Brazilian culture as if you were there.
With an original design and handmade from sustainable materials for a reduced environmental impact, this new creation from the committed brand exudes a classic and elegant spirit where materials blend perfectly for an innovative and feminine spirit based on traditional influences. A bag thought as an ode to women and nature that will complete your outfits!
While being in the continuity of the “Hyphen” established between Brazil, Belgium and nature, Van M is inspired by Brazilian folklore by proposing a limited edition bag named “IEMANJA” which will join the SS21 capsule collection from the beginning of the summer.
But, do you know who Iemanja is?
The goddess Iemanja, in the Afro-Brazilian pantheon, is recognised as the mother of the Orixàs (deities of nature). She is the queen of the aquatic world, represented as a mermaid or more often as a fabulous creature emerging from the waters. She is associated with the Virgin Mary and is also said to be the protector of fishermen, mothers and children.
This deity would be the daughter of Olokum, a maritime deity. Iemanja would have married Olofin but, tired of this marriage, she would have fled to the west. Olofin would then have had her searched for her and, feeling in danger, Iemanja would have broken a vial given to her by her father Olokum to protect her from danger. The mixture contained in the vial would have given rise to a river, transporting Iemanja to the ocean.
Another legend tells that Iemanja cried so much over the departure of her son Oxossi, who abandoned her to live in the forest, that she liquefied with grief. When she became a river, she threw herself into the sea.
On December 31, the crowd gathers on the coast to place offerings in straw baskets and to slip in wishes for the coming year.
In Rio de Janeiro, on New Year’s Eve, it is customary to throw white roses into the sea and to dress in white in honour of Iemanja.
Officially celebrated on 2 February, this festival created in 1920 reports that after meagre catches, Bahian fishermen turned to African saints to demand more abundant fishing.
In the morning, the population gathers on the beach and dances to the sound of drums and African songs before making their offerings to the sea. On this date, thousands of people participate: rich and poor, white and black, Brazilians and foreigners. This festival gives rise to many cultural events.
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