Ecology, a luxury product?

Why are organic products more expensive?

“Every time you spend money, you vote for the kind of world you want” – Anna Lappé.


In everyday life, whether in supermarkets, the fashion industry or the automobile sector, it is not uncommon to observe prices that can go to extremes, but why these differences?

Today, a lot of innovations are coming out of the ground to advocate a greener and more sustainable world.

Even if not everything has been done in one day, it has taken disasters and extensive studies to lead this field towards a more environmentally conscious way of thinking. It is with a view to this eco-responsible awakening that Van M is committed to continuité́, with an extensive search for certified suppliers and interesting innovations with a view to replacing synthetic or animal-based fabrics.


Why higher prices? 

There are several factors to consider in this explanation. When manufacturers offer unbeatable prices, it is at the expense of the environment, animal welfare and our natural resources. Damage that will be paid for by society and future generations. In most cases, organic farming requires less mechanisation and therefore more labour, not to mention more expensive ecological fertilisers. All this in a separate circuit so as not to mix products and offers with each other. However, organic yields are lower than so-called industrial ones.


What is the difference between ecological and organic? 

An organic product is not necessarily ecological and vice versa. An ecological product is a product that will be designed to minimise its impact on the environment. For example, a product can be organic but, if it is produced in another country, when it is exported, the transport will make it non-ecological. During the confinement, we talked a lot about short circuits in order to offer organic and ecological products with local shops.


This is about caring for the planet and its inhabitants, which is part of a sustainable way of thinking based on three foundations: – ethical working conditions -protection of the environment -animal defence.

And in fashion?

 We can make a simple price comparison that greatly influences the final price of the product. In fact, not counting design and labour, a basic fabric can cost up to four times more if we don’t put quality aside. A normal white cotton can be bought at 5.50€/m while certified organic fabric can cost up to 16.50€/m, a difference of 11€.


Van M thinks about the garment down to the smallest detail.

The Van M brand, in its extensive search for suppliers, offers quality parts manufactured in a workshop in Belgium to provide a quality experience. Everything is thought out so that each capsule collection is at least 98% eco-responsible from the fabric to the labels and the sewing thread.

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