Despite efforts, there is still work to be done.
If there is one event that brings Americans together, it’s the Super Bowl. Between the hundreds of thousands of visitors and the parties organized with friends to watch it on the big screen, this annual event is a must for many. If you’re not familiar with the Super Bowl, it’s the championship game organized by the National Football League (NFL).
The Super bowl takes an ecological turn!
Indeed, the organizers are well aware of the environmental impact that this kind of sporting event can have. But for years, the league has been trying to make the Super Bowl as sustainable as possible and has even created an environmental program, NFL Green, which aims to mitigate the environmental impact of their events. These goals are achieved through the program’s collaboration with its sponsors, government agencies, local host committees, and non-profit organizations.
For this year’s final game between the Los Angeles Rams and Cincinnati Bengals, NFL Green partnered with the Los Angeles Super Bowl LVI Host Committee and Verizon. Several projects were implemented such as tree planting and beach cleanups. In addition, to reduce food waste, unsold food was redistributed by an organization.
These efforts can be commended and set an example for other sports competitions to follow.
On the other hand, this year the attention of the spectators was also drawn by the advertisements shown during the game. Unfortunately, these are not in line with the NFL’s efforts mentioned above. Most of the commercials encourage people to fly, eat ultra-processed foods or over-consume.
Viewers lament the fact that brands are not taking the opportunity to promote a more planet-friendly lifestyle through the exposure the Super Bowl provides.
Chicken wings: a must-have that we could do without.
Indeed, during the Super Bowl weekend, Americans like to take advantage of the game to indulge themselves with some unavoidable specialties and among them, we find the most popular: chicken wings. It is estimated that 1.42 billion were consumed in one weekend! And this is not without impact on the environment because 2.2 tons of CO2 are emitted because of this exceptional chicken production.